Campaign

The Campaigning Service extends the flexibility of the offer and advertisement services. The administrator is able to select the group of offers/advertisements and set limits (date, cost or count based) for when the campaign is made available to their customers. Additionally, event triggers such as geofencing, purchase events (number of SVA cards purchased, dollar amount of SVA cards or top ups), activation anniversary or the customer’s birthday can further control. Finally, full reporting gives each merchant visibility into each campaign with statistics such as total impressions, total click through rates and average click through rate.

Triggered events

This coupon delivery method is intended to reward customers based on a specific action they perform. Usually the offers associated with this delivery method are viewed as more valuable or unique compared to mass delivery offers. For example, offering a free product in recognition of the customer’s birthday.
Triggered event can be

• Birthdays
• Geofencing : When the user comes into range of the defined location(s) they receive an offer. Locations are defined by latitude/longitude and the range is defined by as a radius within this location.
• Account activation : Once the user registers on the service they receive a special offer
• Activation anniversary: the day each year of when the customer first activated their account
• Stored Value Account card purchases: buying a card or topping up value of an existing card can trigger a coupon to be delivered to this user.
• Gift card purchases for others

Geofencing

Geofencing is commonly used for notifications and alerts for when a user enters or leaves a designated area, such as tracking location via GPS for a specific area. A geofence is just a user-defined virtual perimeter for a geographic area. In other words it is a location-based service, providing a user interface that enables a mobile phone user to receive alerts on a pre-defined area for a pre-defined location (business). An application server that monitors the current location of the mobile device with respect to the geofence, and in response to the portable electronic device being within the geofence will automatically transmit instructions (offers & coupons) to the mobile device. Once the user exits the geofence location, the particular service is not offered to the user anymore. Geofencing is also time based providing mobile users with dedicated promotions and messages for specific times of the day delivering the right message, the right time and to the right audience, thus creating a personal and highly customizable user experience.

UseCase: Manage campaign events

The consumer application retrieves the scheduled events set by the administrator. The application can monitor user location and if user enters into the event area, it can reports the user action and location to Fintiv service. Event will be published in the server. The consumer application reports user action about campaign event. This will provide analytics about campaign.

API

The main APIs used in the use case are the following:

• getGeofencingCampaignList()
• reportEnteringCampaignArea()
• reportCampaignEvent()